Starting the Year Strong: “Why the Top of the Funnel is Essential for Success: A Beginner’s Guide”

The top of the funnel (TOFU) is the earliest interaction between your company and your possible customers. It is often referred to as the “awareness stage” because it is at this point that people become aware of your company as a possible provider of a solution to their problems.

The importance of the TOFU cannot be overstated. It is the foundation upon which the rest of the customer journey is built, and it is the stage where your businesses has the opportunity to…