Using digital identities to link physical products & distributed ledgers - addressing a $460 Billion problem.

Why is Product Provenance Important

In a competitive global market place, where products are sourced from local markets and distributed all over the world — organizations have been focused on differentiating their product, via investments in marketing, brand awareness and security, but still the sale and purchase of counterfeit products represented a market loss to original products of $460 Billion[1,2] in 2013.