Jan 30Overcoming Challenges: Securing Funding for Diverse EntrepreneursDiverse entrepreneurs face a number of challenges when it comes to securing funding, including lack of representation in the startup community, limited access to networks, cultural barriers, and bias in decision-making. Despite these challenges, it is possible for to secure funding for their businesses. To increase their chances of success…Diversity4 min readDiversity4 min read
Jan 23Member-onlyStarting the Year Strong: “Why the Top of the Funnel is Essential for Success: A Beginner’s Guide”The top of the funnel (TOFU) is the earliest interaction between your company and your possible customers. It is often referred to as the “awareness stage” because it is at this point that people become aware of your company as a possible provider of a solution to their problems. The…Business Development2 min readBusiness Development2 min read
Apr 18, 2022Member-onlyThe Crypto Challenge — Facing “the valley of death”The growth of crypto projects, offerings, marketplaces, exchanges, nfts and the upcoming metaverse is releasing a tsunami of activity and applications into the market. All have a similar key objective not to capture adoption but driving the underlying valuations of their tokens higher. Financing of such projects has been driven…Crypto6 min readCrypto6 min read
Sep 1, 2021Member-onlyThe trillion dollar market investors are missing —A learning opportunity for multicultural entrepreneurs In their report by Morgan Stanley — focusing on the Growing Market Investors Are Missing — The trillion dollar case for investing in female and multicultural entrepreneurs. …Startup5 min readStartup5 min read
Published in DataDrivenInvestor·Feb 8, 2021Member-onlyAligning your value proposition to the right market segment & buyer personaRevenue is the output of a value interaction between your company and your customers. If your revenues are not forthcoming then you need to refocus and recheck your value proposition, product and market segment. Maybe you are just trying to sell your product to a customer segment that has no…Startup3 min readStartup3 min read
Jan 28, 2021Member-onlyThe Fear of SuccessFor entrepreneurs fear of success can be more debilitating than the fear of failure. During a conversation with one of the companies that we work with; we realized that the entrepreneur is unknowingly sabotaging their own success, by overthinking each activity and looking to reach perfection instead of effectiveness. During the conversation, we deep dived into the issues affecting his indecisiveness. …Startup3 min readStartup3 min read
Published in The Startup·Nov 12, 2020Member-onlyDear Password: Sorry, But Our Sadomasochistic Relationship Must Come to an End.You are standing in line waiting to check out. You remember that you have the rewards application for this store loaded on your mobile device — you can finally use it to receive the discounted prices and gain some rewards. You only need to find and load the application before…Customer Experience6 min readCustomer Experience6 min read
Jul 14, 2020Member-onlyHow important is planning and execution? — a lesson from Spain’s La Liga.A few weeks ago, Real Club Deportivo Español — one of the oldest teams of La Liga in Spain, lost their game against FC Barcelona. This loss ensured that they will be relegated to the Second Division for the first time in 26 years. Their trajectory this season provides a…Startup2 min readStartup2 min read
Apr 20, 2020Member-onlyThe COVID-19 Wallet — A privacy preserving approach to sharing COVID-19 test results.The problem: The COVID-19 crisis will subside and millions of individuals will need to get back to normal life. The only way to ensure that the pandemic is contained is by increased testing and verification of the population. …Covid-197 min readCovid-197 min read
Apr 16, 2020Member-onlyDoes your Digital Strategy pass the “Pasta” test ?Since the outbreak of COVID19, there has been a rush towards the use of digital platforms for the delivery of products and services, under the premise of implementing a digital strategy for survival. Leaders must understand that user habits will forever change and it will impact previous economic models. Organizations…Digital Transformation3 min readDigital Transformation3 min read
